Read this before you choose a hosting server for your small business

server cabinet

As a small business owner who is trying to build an online brand, you understand the value that every single client brings to the table, which is why you need to ensure that no client slips through your fingers due to something you could easily avoid.

It makes little sense to invest your efforts in creating high-quality content and developing a highly responsive website if you end up using a poor hosting service.

Poor hosting service is one of the major reasons why businesses end up with a dented reputation. Think of it this way, if a provider experiences frequent downtime, all sites that are hosted on their servers suffer the consequences.

When clients try to open a website, but they aren’t able to access it because it’s offline, they bounce off to the competitors. Unfortunately, some will click away never to return. Besides, downtime is also known to cause substantial revenue losses – think about business that’s lost throughout the downtime (as well as the lost clients who will never come back).

That’s why the importance of selecting the right hosting company, like KnownHost, can never be overstated. If you are just getting started with hosting, or are considering switching hosts, then this guide will help you make the right choice.

Understand your needs

Different businesses have different hosting needs – what works for you may not work for someone else. So, before you set out to find the right host, take time to analyse your business needs. This will help you pick the right hosting provider that suits your preferences.

It’s also important to be clear about how much handholding you require – to know whether you’ll go for managed or non-managed services. Lastly, you should have an idea of the amount of traffic you expect to know how much storage and bandwidth will be ideal.

Understand server types

There are four different types of servers: shared servers, virtual private server (VPS), dedicated servers, and cloud servers. Usually, the shared model is the least expensive, since you’ll be sharing your resources with hundreds (or thousands) of other users – but it’s perfect if you are just getting started. Dedicated servers are expensive, but give you full control of the server.

Linux VPS hosting is sort of in the middle – you still share resources, but the performance is better than base level shared services. Cloud servers run on giant public clouds and not on a single box (simulated computer) like the other server types.

Watch out for low-ball offers

The ever-growing competition has seen some hosting companies provide unrealistic offers to lure clients in – don’t fall victim.  While it’s possible to offer a great service at a very affordable price, there are some offers which are just too good to be true – and aren’t!

Other things to consider

Aspects like uptime, upgrade options, hosting reliability, and speed are critical because they will determine how seamless or stressful your experience will be.  Fully managed services are another great option, giving you migrations, setup and much more, all within the fee.


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