Getting to now you: Denise Proctor

What do you currently do?

I run the Baby Loft Ltd. We are a UK based baby equipment hire service, delivering high quality baby equipment and working with tourists visiting the UK, Hotels & accommodation providers, Event hire companies, Nannies & nurseries, Relocation companies, new mums wanting to try out the latest models, Grandparents with visiting relatives. For added convenience we will deliver to Airports / hotels / Family / friends/ holiday homes .

What is your inspiration in business?

All new mums & babies. Society today dictates that our little ones need all sorts of equipment to keep the happy, mobile, safe and amused. This takes up a lot of space time & money and the fact is babies are babies for such a short amount of time that such equipment is often only needed for a few weeks. So the Baby Lofts aim is to provide an alternative in that hiring the equipment saves money, space and takes away the stress of having to offload the equipment when you no longer need it.

Who do you admire?

I admire many people in life and I think it changes with your own life experiences but in recent years I definitely admire people that have started and grown their own businesses, it is such a great achievement be it successful or otherwise and builds you as a person in ways nothing else can.

Looking back, are there things you would have done differently?

Yes but starting a new business is always going to throw you challenges. You suddenly have to become “Jack of all trades” and master many new worlds, i.e marketing, advertising, accountancy, you are your own advocate and have to shout to be heard!! So long as you are able to measure your results it quickly becomes apparent when something is not working so you have got to react.

What defines your way of doing business?

My customers and the baby equipment industry. It is really important in what we do to be able to empathise with and communicate on the same level as our customers. Often we are dealing with Grandparents that have never used a car seat before or mums who want someone to share experiences advice & tips with. The travel industry also plays a part in that the restrictions and charges they impose often lead customers my way as they realize that it is far less stressful and often cheaper to hire their equipment when they arrive in the UK then to bring their own.

What advice would you give to someone just starting out?

Have a strong focus but don’t be too rigid with your gameplan, you have to react to what your clientbase & business is telling you. Be prepared for a lot of hard work, gone is the structured working day when everything switches off at 5pm, it will consume you in the beginning but will calm down when everything is in place, be reliastic and ensure you have a good work / life balance.


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