The company, via its website www.weightwins.co.uk provides personal weight loss incentive plans that reward members with cash and vouchers as they achieve their weight loss goals.
The funding will enable the company to develop a fully functional website, undertake a PR and marketing campaign and launch into the public market.
The company’s founder, Winton Rossiter, comments, “closing this early stage round enables the company to build out its infrastructure and raise its profile in the health and wellness market. LBA was instrumental in introducing us to an experienced and successful business angel who will be adding considerable value as a Non-Executive Director.”
Anthony Clarke, Managing Director of London Business Angels, comments: “Weight Wins presented at LBA in mid July 2011 and closed the round in mid September which demonstrates how well prepared companies can close rounds without undue delays.”
“The company raised a significant round of investment from a “Super Angel” at LBA who is a longstanding member of our Network. The investor who as a strong financial and entrepreneurial background will no doubt add considerable value given his proven experience and past success of investing at the early stage” added Clarke