The benefits of your business ‘going green’

Going green is actually a wise business strategy that can provide you with many benefits. Here’s how. 
A boost in public perception. In business, the image a company presents the public can make or break its success. In a time when more and more consumers are becoming aware of the importance of preserving the environment, going green can be the extra bit of stimulus that puts your small or medium-sized business ahead of the others. 
Once you actually live the green lifestyle, your business will also have an entirely new public relations angle to focus on. Marketing your green strategies can actually become a cyclical cause and effect chain in which you actually think of green ways to get your message across due to the environmentally friendly changes that you have made recently, and vice versa. Clever marketing tactics employed by green companies include handing out plant seeds with adverts and using green energy for operations.
A higher quality of work. Going green at work can also boost the performance of employees since it promotes a healthier lifestyle. Perks such as organic snacks, lead-free paint, and more sunlight have been proven to improve both the physical and mental health of employees, which means that you’ll pay less for their health care and benefit from a more productive team. You may also find that your employees take less sick leave.
Reductions in business costs. Green initiatives have earned a bit of a bad reputation for being exorbitant measures that end up costing businesses money, which is the opposite of most companies’ goal. However, there are some easy, quick green measures that can actually save your company money and increase the bottom line. For example, going completely paperless can help you save on printing costs and paper.
This change also has the added effect of helping your operation run more smoothly since electronic communications are often more easily located and shared than hard copies. Other cost-saving environmental measures such as using less electricity and turning to a renewable energy company for power can also be beneficial for businesses.
Fulfillment of a niche market. No matter what products or services your company offers, the chances are favourable that there are consumers who are searching for such a business that also engages in green practices. You could beat other companies to the punch by going green ASAP and filling that gap in the market. Being the first in your area to go green could have a lasting positive impact on the way your company is regarded by the public.
Tax breaks. Since the early 1990s, the Department of Energy and Climate Change and other governmental organisations have taken great care to initiate a greener environment. Many of the measures they have enacted to make sure businesses comply are enforced through green taxes based on the amount of energy a company uses. You could not only save money in operational costs but also annual taxes if you find ways to save energy.
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