More than 200,000 UK small businesses are now selling via TikTok Shop, with major brands including M&S and Sainsbury’s also using the platform as in-app shopping reshapes retail.
Category: Marketing for Freelancers
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iPhone, Amazon and Virgin Atlantic named UK advertisers of the month for September
Apple’s iPhone, Amazon and Virgin Atlantic have been named YouGov’s UK Advertisers of the Month for September, after each brand saw a sharp increase in consumer awareness of their advertising.
SpudBros blasted for ‘bullying’ small UK business in name dispute
Viral TikTok potato sellers face backlash after Portsmouth trader says he was threatened with legal action over similar name
Google could be forced to change search operations in the UK
The CMA has given Google “strategic market status” under Britain’s new digital markets law, paving the way for potential rule changes to its search and advertising business that could reshape how UK users and publishers interact online.
Murdoch and Dell said to join US consortium for TikTok takeover, Trump claims
President Trump says Rupert and Lachlan Murdoch, along with Michael Dell and Larry Ellison, are expected to join a U.S. group buying TikTok’s U.S. operations from ByteDance amid national security concerns.
TikTok cuts threaten hundreds of UK content moderator jobs amid AI shift
TikTok is moving UK content moderation roles to Europe as it leans on AI, putting hundreds of jobs at risk despite rising regulatory pressure under the Online Safety Act.
Personal branding: what it is and why it matters
Discover the power of personal branding and learn how to define, communicate, and grow your own. From clarifying values to crafting your narrative, here’s why personal branding matters and six steps to build a brand that attracts the right opportunities.
Jaguar Land Rover threatens legal action over National Rail’s use of ‘rover’ and ‘ranger’ ticket names
Jaguar Land Rover has issued a cease-and-desist to National Rail over its use of ‘rover’ and ‘ranger’ tickets, claiming infringement on its Range Rover trademark, despite the ticket names predating the car brand.
ASA bans online pharmacy adverts for weight loss injections in major enforcement drive
The UK’s advertising watchdog has banned online pharmacy ads promoting prescription-only weight loss jabs such as Wegovy, closing loopholes and targeting social media influencers.
1.8 million tune in as emergency Iran episodes of The Rest Is Politics in 24 just hours
Emergency episodes of The Rest Is Politics and The Rest Is Politics: US draw 1.8 million views and streams in a single day following US bombing of Iran, as listeners turn to trusted podcast voices.
WhatsApp to introduce adverts as Meta pushes to monetise messaging app
WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal messages will remain encrypted, Meta says.
Social media creators to eclipse traditional media in global ad revenue for first time
User-generated content on platforms like YouTube, TikTok, and Instagram is set to attract more global advertising revenue in 2025 than traditional media — signalling a seismic shift in the media landscape.
TikTok launches SME council to elevate small business voices and boost digital growth
TikTok has formed a new SME Council to give Britain’s small businesses a bigger say in the evolving digital economy, bringing together entrepreneurs, founders, and content creators who have used the platform to fuel growth.
UK fines 10 carmakers and two trade bodies £77m over green advertising cartel
Ten carmakers and two trade bodies have been fined £77m by the UK’s CMA for colluding to limit green advertising competition, restricting consumer choice and breaching competition law
SME Marketing ‘Mistakes’ You’ll Make – Don’t Beat Yourself Up
What separates successful SME marketing leaders from the rest isn’t avoiding mistakes – it’s recognising them quickly, learning the lesson, and moving forward.
