Category: Marketing for Freelancers

Social media channels provide brands with invaluable opportunities to interact with customers and engage them far more directly than via any traditional marketing methods.

Approximately two out of every three brands (66 percent to be exact) with 100 employees or more use Twitter as part of their marketing efforts according to Business of Apps.

New research has found holiday season gift budgets are as big as ever. In the UK, shoppers plan to spend the most money on their child or their partner, reserving less than £100 for any seasonal treats they might want for themselves.

The mysteries of Google Search are a constantly evolving subject on the web.

With Cyber Week just over a week away, Tryzens urges retailers to quit the race to the bottom and develop strategies that reward customer loyalty.

Ever since it went mainstream, the Internet has offered its users the opportunity to innovate and change the way that human interactions are conducted.

The internet gives us instant access to almost everything at our fingertips. On one side, this means that you can advertise and sell to more customers than ever before.

Big businesses and companies can often seem like pros when it comes to marketing and advertising campaigns.

Websites are an interesting thing. What works for one website doesn’t necessary work or the next.

The holiday season is already in full swing. And, I believe, you would have already pushed all the right buttons, at all fronts, be it your website pages, social media pages, marketing emailers and all, before things might get too hot to handle for you.

If you had to choose between spending all your budget on classic marketing on billboards and magazines, or targeting the right people on social media and using strategic SEO methods to reach your audience, then you should probably opt for the second one.

Marketing has been transformed over the past two decades, evolving from a primarily creative, somewhat fringe activity to a core corporate function, defined by metrics.

Mobile computing is the order of the day. Think about it: How often do you view email messages on a desktop machine anymore?