Brands are very important to any business. It is an obvious statement but, especially when a brand is very successful, it’s easy to stop appreciating just how valuable it is.
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
PPC VS Social Media Marketing: Which is better?
It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
How to network like a pro at your next conference
Networking is an inseparable part of your life as a professional.
New to advertising your business online? Making this huge mistake could cost you a fortune
When you decide to advertise your business online, it’s because you want to get more customers or clients to visit your website, contact you, or maybe call into your actual business premises, right?
The top promotional items in brand marketing
Even in today’s digital age, promotional products still have huge value for brands wishing to gain awareness, build engagement and enjoy the benefits of immediate, memorable interaction with their clients – typically on a face to face basis.
How to market your business locally online
There are millions of businesses across the nation all competing with each other to maximise their exposure to potential customers.
How to bridge the gap between sales & marketing
It’s the age-old problem – Sales and Marketing; two essential departments which should effectively be working together, are failing to collaborate, resulting in an unfocused marketing strategy and lost leads.
Why content marketing is a fool-proof SEO strategy
Anyone who has kept a close eye on the Search Engine Optimization market will know that it’s undergoing dynamic changes all the time.
Importance of indexing your web page in Google
In fact, most of the traffic generated by a website comes from search engine results, especially Google, which passes more than 90 per cent of Internet traffic.
UK marketers burying their head in the sand when it comes to automation
A new survey has revealed that low-level, repetitive tasks are stifling the flow of creative juices and operational efficiencies among UK marketers – and yet a third are choosing not to do anything about it.
How guerrilla marketing can improve your marketing campaign
Guerrilla marketing is all about the unconventional, snaffling more likes and customers by appealing to them in a way that is quirky but in keeping with their brand and its voice.
The right tone of voice for your social media
Consumers will most likely come into contact with a business via social media. Are you using the right voice for your business online?
Top tips for doing business on the golf course
Golf is more than just a leisurely sport. It makes for the perfect setting to conduct business.
Public Relations: the secret ingredient to an effective SEO strategy
Online visibility is crucial for the success of most UK businesses. In the modern world, where 85 per cent of customers turn first to Google when looking to purchase goods and services, ranking high on search engines for a broad range of commercially relevant keywords is critical.
New killer feature of Instagram
According to the recent news, Instagram is not just a social network anymore. With the help of Facebook, it has become a payment system. Read the review to find out more.
