You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC).
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
Meta soothes ad giants with ‘community notes’ after US fact-checking overhaul
Meta’s abrupt decision to end third-party fact-checking in the US has sparked advertiser concerns, but global business head Nicola Mendelsohn insists it’s “business as usual” amid the shift to user-driven “community notes.”
Piers Morgan quits Murdoch empire to build Uncensored brand independently on YouTube
Piers Morgan quits Rupert Murdoch’s media empire, taking full ownership of his Uncensored brand on YouTube. Discover why the outspoken broadcaster chose greater independence and global reach over a traditional TalkTV slot.
Kevin O’leary joins billionaire’s bid to buy TikTok as US ban deadline nears
Shark Tank’s Kevin O’Leary joins billionaire Frank McCourt in a bid to buy TikTok as a looming US ban deadline puts pressure on ByteDance to sell.
Millions of Britons abandon X amid backlash against Elon Musk’s leadership
Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how political stances and rebranding have affected X’s reach.
UK considers social media ban for under-16s as Minister orders new research
UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia’s proposed restrictions.
FOMO about ROMI? How do you know when your marketing is working?
Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned about getting the best possible ROMI (Return on Marketing Investment).
The Importance of Speed in PR: A Wake-Up Call for UK SMEs
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories.
Untapped Benefits Of Retargeting In Search Marketing Campaigns
Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
US House Passes Bill Targeting TikTok Ownership
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.
The challenges SMES face when trying to market their business in 2024
As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.
Surge in Political Ad Spending on Facebook and Instagram Signals Intensified Digital Campaigning
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.
How To Maximise Google Ads Results With A Low Budget
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.
Advertising Standards Authority rules against ‘Zero Emission’ label for electric cars
In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as “zero emission.”
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
