Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
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Over half of UK marketers believe consumer segmentation is an outdated and oversimplified marketing method
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose.
Elon Musk suggests social media platform X could go behind paywall
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
Brands Spent a Whopping $90B on Influencer Ads in Five Years
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight.
Nostalgia Marketing: How to Implement Emotion into Your Business
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love?
Business expert shares top tips SMEs can learn from the Barbie movie marketing team
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre.
SMEs told to think ahead before tying up with social media platform Threads
Business owners are being urged to wait and see before signing up to the new social network Threads in case they get tangled up in pursuing a strategy that does nothing to serve their interests.
Instagram owner’s Twitter rival, Threads, logs 5 million users in first hours
Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.
EU threatens to break up Google’s $200bn ad business
Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its dominant position in the sector.
Crypto ads will need to carry risk warnings under new UK rules
Crypto firms must warn customers they should not expect protection if their investment goes wrong and introduce a “cooling off” period for first-time investors, under new rules imposed by the UK financial watchdog.
Twitter to let publishers charge users per article read, says Elon Musk
Twitter CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per-article basis with one click, calling it a win for both the public and media organisations.
Crisis communications in the modern era: How dealing with the issue itself is now just a small part of the problem for companies
Businesses have, over the years, become very adept at dealing with a crisis communications issue.
Huel adverts banned in UK for claiming shakes could help cut food bills
Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.
This Christmas, TikTok can help you reach even more customers
These tips for TikTok can help you reach a new audience and grow your business this Christmas.
TikTok rides out wider advertising slowdown
TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown.
