Category: Marketing for Freelancers

Yell, the online telephone directory service, is to give a strong boost to small businesses in the UK by enabling targeted advertising on Facebook.

One of the world’s leading business networking gurus Dr Ivan Misner has hit out against the explosion of “premature solicitation” for work on social media websites by people who play the numbers game rather than cultivate relationships.

Businesses could be wasting thousands on unecessary social media training which teaches many employees what they already know and could simply work to fuel the fear that middle aged workers have towards social media, claim experts at online marketing consultancy E-mphasis.

Alibaba.com, the world’s leading small business e-commerce company, is inviting its users to audition their business for a starring role in its forthcoming high profile UK ad campaign.

Who’s worthy of going into your CRM system, Outlook, your mobile or your social network, etc.? What should be the criteria so you don’t end up with 500 e-mail addresses and can’t remember who half the people are?

The musician and entrepreneur Midge Ure will be headlining a show with a difference as the guest speaker at a business event to promote and inspire great leadership.

UK’s most common high street names revealed as business directory launches hunt for UK’s ‘punniest’ business

Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here’s Business Matters comprehensive social media cheat sheet for the time-strapped entrepreneur.

The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”

The UK’s most competitive search for exciting new businesses has returned and this year, your small business could be crowned Britain’s best!

In the age old tradition of marriage, there stands an even older tradition: the prank pulled off by the best man on the bride and groom. While the practice is ancient, it has taken on a new twist in the viral microblogging world of Twitter.

We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.

Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.

Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!

Based on the best-selling book “Sales on a Beermat”, this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.

Smarta.com, a free online business resource for small business owners, has joined forces with TV Dragon Deborah Meaden and Bebo Founder Michael Birch in a nationwide search for the UK’s smartest businesses.

Why do so many people struggle to attain a real return from all of their networking activities? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.