One of of the most famous sayings in advertising “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is set to be finally answered in great detail by the Digital screen provider Amscreen.
Using unique face detection technology, originally developed by leading automated audience measurement firm Quividi, it can provide advertisers with invaluable insight into exactly who is seeing their adverts.
Cameras installed in Amscreen’s digital advertising display screens are able to determine the gender, age, date, time and volume of the viewers. This is helping brands ensure that they are reaching the right audience which allows them a degree of accountability that has never before been possible within this advertising sector.
This unique real-time audience insight from Amscreen allows brands to review and optimise campaigns, meaning that they can tailor their content to reach a specific target audience at a certain time of day.
With a network of over 6,000 digital screens and a weekly audience of over 50 million, Amscreen is further solidifying its position as the most insight-led outdoor advertising channel.
Amscreen CEO Simon Sugar said, “It is time for a step-change in advertising – brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are too. Through our Face Detection technology, we want to optimise our advertisers campaigns, reduce wastage and in-turn deliver the type of insight that only online has previously been able to achieve.”