The Lloyds Bank National Business Awards has announced a new media partnership with the i newspaper, in association with The Yorkshire Post and The Scotsman.
The deal adds National and local newspaper reach to the long standing partnership that the awards have in place with us here at Business Matters.
Sarah Austin, Director of the Lloyds Bank National Business Awards said: “The i newspaper’s ethos of open-mindedness, its size which makes it appealing to busy readers, and its commitment to providing quality news and insight has earned it a readership profile strongly aligned with entrants and participants in the National Business Awards.
“In addition, having The Yorkshire Post and The Scotsman also on board means the National Business Awards will reach locally-focused businesses, which can in turn access publicity in those newspapers should they become a finalist.”
The Yorkshire Post, well known for its hard hitting campaigns such as #OneNorth, topped the table for the most trusted newsprint title in the PAMCo research while The Scotsman, Scotland’s national paper, currently reaches over 2m monthly people in print and online.
Acting Business Editor at the i newspaper Laurie Havelock said: “We’re delighted to be the new media partner for these awards, and I’m looking forward to finding out details about interesting SMEs when I judge that category. Business forms an important part of i newspaper’s coverage our coverage and in the current news climate, we understand how important it is for firms to be kept informed on key issues and how they may be impacted.
“Business owners and employees know they can access the facts by reading the i newspaper and make up their own minds about how best to inform business decisions, regardless of the size of the company. The Yorkshire Post and The Scotsman have both been avid supporters of local business for many years and their involvement these awards will be invaluable.”