Signs of economic confidence returning as marketing spend increases

A survey by research firm Mindmetre has found that 57 per cent of companies approached said that they were increasing their marketing budgets in 2012 and only 18.6 per cent of companies indicated that they intended to cut the marketing budget.

Will Davies – co-founder of burgeoning property management concern aspect.co.uk – said: “All markets are affected by confidence and the news that more companies are intending to increase their marketing budgets this year than reduce them is clear evidence of the first shoots of the economic revival.”

“Last year, Mindmetre’s survey found that more firms were intending to reduce their marketing spend than increase it,” said Davies – who was an investment banker before launching aspect.co.uk

“I don’t believe that everything has to be doom and gloom in the business community. There are tens of thousands of lean young businesses in this country that are agile enough to capitalise on the opportunities that can actually created by the recession.”

A study from the Institute of Directors published yesterday indicated that one in three company directors believed there to be a high or very high risk of Britain slipping back into recession this year.

“Everybody understands that if consumers buy goods and services they provide a boost to the economy. The same is true of business and business leaders have to be confident enough to invest in their companies futures,” concluded Davies.

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