This was the first activity by one of the UKs leading advertising and PR agency M&C Saatchi and backed up by a survey showing that over 80 per cent of UKs small business want to shun a Brexit.
Executives from M&C Saatchi have worked with the Conservative Party on various campaigns since 1978 and the famous ‘Labour isn’t working campaign’ – at their former agency Saatchi & Saatchi prior to 1995 – including last year’s general election campaign.
Moray MacLennan, the worldwide chief executive of M&C Saatchi, said: “We’re delighted to have been appointed to the prime minister’s campaign.
“It builds on the extremely close relationship we’ve enjoyed with the party since 1978 and the successful recent campaigning we did together during last year’s general election campaign.
“Staying in Europe is vital for the UK and vital for businesses in the creative services industry.
“Clearly Europe does need to change. But we believe that the UK should be leading that reform, changing Europe for the better, on our terms. For a stronger, safer Europe, we say don’t leave, lead.”