Richard Alvin argues that business isn’t an Olympic sport so small firms must seize their own performance-enhanced edge through AI.

Business is not an Olympic sport, so invest today in that performance-enhanced boost

In this sharp and witty column, entrepreneur and broadcaster Richard Alvin argues that business isn’t an Olympic sport — there’s no level playing field or drug testing — so small firms must seize their own performance-enhanced edge through AI. Forget fair play: it’s time to fuel up, think faster, and “blow the bloody doors off.”