Throwing different-sized content blades from a variety of release points is all well and good for day-to-day image maintenance, but even the best one-day story doesn’t elevate your profile to enough height with enough longevity unless it’s accompanied with a series of full-scale campaigns that are fully wrapped around it.

Your persona achieves acceleration and lift off when you attach it to a Cause-related ‘Campaign’ – Jamie Oliver Is A Master At This

Throwing different-sized content blades from a variety of release points is all well and good for day-to-day image maintenance, but even the best one-day story doesn’t elevate your profile to enough height with enough longevity unless it’s accompanied with a series of full-scale campaigns that are fully wrapped around it.

Wilfred Emmanuel-Jones, AKA The Black Farmer

Its time to inject yourself into the thick vein of the ever coursing whitewater rapid ride of the media

In your quest for media traction you’ve now worked out your identity and inherent personality through your God-given face, you’ve handpicked, culled and pruned your associates, you’ve established and weighted the hierarchy of your ‘doing selves’, and expertly blended a potpourri of gestures, intonations and visual queues into a unique ‘cartoon-self’.