Five top tips for managing a successful thought leadership campaign

‘Thought Leadership’ is becoming a subject of increasing popularity in business-to-business sales and marketing campaigns, as tough economic conditions drive increased competition for every piece of business. Organisations are now under pressure to differentiate themselves as more than ‘just a supplier’ and contribute opinions and insight on the issues in their chosen market.

The supply chain must source the crowd and go social

Karsten Horn, director of international sales at Inventory & Supply Chain Division at optimisation specialist INFORM, discusses why crowd sourcing will shake up business processes in 2012. He also explains why the supply chain must be prepared to become more ‘social’ with its operations, in order to drive competitive advantage and thrive in the long-term.