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Navigating the free online advertising ecosystem

Facebook made a splash last week when it announced a plan to offer £20 million in free advertising to small businesses starting in January. The company says the move will allow small businesses and entrepreneurs to test the waters of social media advertising—and simultaneously helps Facebook usher in a new wave of loyal advertisers it hopes will stick around for the long haul.

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Is it really worth entering business awards as an SME?

I am sure that when customers notice you have won an award for your business or some aspect of it they probably think that magic awards people go around selecting good businesses and handing out awards – if only that were the case!

They don’t often realise that you have actually chosen to enter that award, worked hard on the entry and then managed to win.

Entering awards can, in fact, be a very time consuming process. Is it really worth it?

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Redesigning your website, don’t forget your users!

Designing a new website or revamping your existing one is an exercise that most organisations should really be looking to undertake every two to three years. Trends and styles on the web change year-on-year and, in the case of a revamp, if you wait much longer than that, your website can end up looking dated and stale says Kirk Potter, C2 Software’s Research and Development Director