Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about which product or service to choose.
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
From Black Friday to the Festive Season: 8 tips for small businesses to stand-out
Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.
How the shifting data landscape will re-shape B2B marketing in 2022
Marketers were faced with the loss of cookie data, but this move to a cookie-less world was then postponed. Meanwhile, an increase in ‘opt-out’ legislation, has led to a reduction in the amount of data available to drive B2B marketing strategies and fuel campaigns.
Advertising watchdog overturns ban on advert of Land Rover in forest
Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after previously saying it encouraged “socially irresponsible” driving that could “cause damage to vulnerable habitats”.
1,500 complain to ASA over Tesco’s Christmas ad featuring Santa with Covid vaccine passport
Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.
Co-bots not robots: The future of sales
No handshake, no deal. Life has been tough for sales people raised on face to face meetings and networking.
UK advertisers poised to spend an extra £1bn on Christmas campaigns
Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle. UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period. That is the highest […]
Brewdog’s solid gold beer can ad misleading, ASA says
A Brewdog promotion which said customers could win “solid gold” beer cans was misleading, the advertising watchdog has found.
Mondelez threatens trademark battle over bar’s lilac packaging
A multinational confectionery company has threatened legal action against a London vegan snack maker over the colour of one of its fruit bars.
Advertising watchdog to launch crackdown on ads falsely claiming green credentials
Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour.
PR: The Persuasion Game
With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses.
‘Think before you tweet’ CEOs told after Just Eat spat with Uber
Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation.
Google to be investigated over ‘dominance’ in ad market
The European Commission has opened an investigation into whether Google is dominating the online-advertising market at the expense of its rivals.
How to market your business – when you really, really HATE social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the list.
Facebook investigated by UK and EU competition watchdogs
Facebook is being investigated by UK and European competition watchdogs over concerns it uses advertising data to gain an unfair advantage over rivals.
