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  • One in five small firms have already cut staff – and the worst may not be over
  • ITV dangles £500,000 TV advertising prize for Britain’s fastest-growing smaller firms
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  • Barclays retreats from small business lending after private credit shocks
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Category: Marketing for Freelancers

Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.

Carphone Warehouse

Currys hangs up on Carphone Warehouse with retailer rebrand

14 May 202114 May 2021 Marketing for Freelancers, News Not Ltd 0 Comments

The Carphone Warehouse brand is set to vanish from the high street after Dixons Carphone changes the name of all its shops to Currys.

Customer loyalty

Customer loyalty Vs ROI: Why the metrics of Digital Marketing are changing

13 May 2021 Marketing for Freelancers Not Ltd 0 Comments

According to the latest statistics, the average business spends between 5 – 12% of their annual turnover on marketing.

scam adverts

Social media companies and search engines face fines over scam adverts

10 May 20218 November 2025 Marketing for Freelancers, News Not Ltd 0 Comments

Social media companies and search engines will be forced to remove scams from their websites or face fines under plans being considered by ministers.

Twitter

Twitter launches ‘tip jar’ to let users send money to favourite accounts

8 May 20218 November 2025 Marketing for Freelancers Not Ltd 0 Comments

Twitter has launched a new “tip jar” feature which will allow people to send money to others on the site.

Facebook advertising

Facebook issues warning to advertisers after iPhone privacy crackdown

4 May 2021 In Business, Marketing for Freelancers Not Ltd 0 Comments

Facebook has warned advertisers that it may not be able to accurately measure the success of their adverts due a privacy clampdown by Apple in iPhone software.

PR Campaigns

Five common PR mistakes to avoid 

27 April 2021 In Business, Marketing for Freelancers Not Ltd 0 Comments

The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that.

Dulux

Dulux apologises after making fun of Spurs – immediately after being named as new sponsor

16 April 20218 November 2025 Marketing for Freelancers, News Not Ltd 0 Comments

Dulux has apologised after making fun of Tottenham Hotspur – immediately after being signed as their new sponsor.

Clubhouse

Will new audio-chat app, Clubhouse, prove beneficial to brands?

26 March 20218 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business Not Ltd 0 Comments

At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 members worldwide.

Social media influencer

UK social media influencers warned over ad rules breaches

18 March 20218 November 2025 Marketing for Freelancers, News Not Ltd 0 Comments

The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of advertising rules.

selling

Five golden rules for sales success in the new world

22 January 20218 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business Not Ltd 0 Comments

For many, it remains unclear what needs to happen to successfully address the selling challenges brought on by Covid-19.

SEO

Highlighting importance of SEO to a business

12 January 202120 June 2022 Marketing for Freelancers Not Ltd 0 Comments

The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.

Opinion Poll

Online market research – Guide for small business owners

6 January 20216 January 2021 Marketing for Freelancers Not Ltd 0 Comments

Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn how to do it.

banners

Design matters: 10 tips to improve your marketing with better visuals

26 November 2020 Marketing for Freelancers Not Ltd 34 Comments

Marketing using visuals, such as banners, posters, smart TVs, and other forms of digital displays, as well as your website, are vital ingredients in the success of your campaign.

branding

The Importance of branding in business

26 November 20207 November 2022 Marketing for Freelancers Not Ltd 10 Comments

All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out amongst the others in their industry.

online networking

How to make the most out of virtual networking

19 November 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business Not Ltd 6 Comments

COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.

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