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Category: Marketing for Freelancers

Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.

Soundcloud

Tips on how to use SoundCloud to build a business on the platform or promote an existing one

19 November 202016 November 2021 Marketing for Freelancers Not Ltd 1 Comment

These days it seems like a new music streaming service is popping up every other day. You have a lot of options on where to share your tracks.

Landing Pages

All you need to know about building optimised landing pages

16 November 202031 October 2021 Marketing for Freelancers Not Ltd 8 Comments

Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.

SEO

Best practices for organic SEO in 2021

14 October 202018 May 2021 Marketing for Freelancers Not Ltd 9 Comments

I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.

Lead generation

How well is your website converting visitors to customers?

9 October 20209 October 2020 Marketing for Freelancers Not Ltd 4 Comments

Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion rate.

Four tips for 2021 | Business Matters

Four tips to enable you to be fully client-fit for 2021

30 September 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business Cherry Martin 2 Comments

Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay relevant to your existing client base. 

paypal

Need to tackle your conversion rate of product sales in time for Christmas? UXDX lineup has you sorted

25 September 2020 Marketing for Freelancers Cherry Martin 6 Comments

Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in some way.

Google ads

5 common Google ads mistakes

12 September 202031 October 2021 Marketing for Freelancers Not Ltd 10 Comments

Advertising has come a long way from its paper-based form to today’s digitized one.

Romain Bertrand on social marketing | Business Matters | eharmony

Romain Bertrand, VP Marketing eharmony shares advice for creating a social and marketing plan to lead you out of covid

8 September 20208 November 2025 Marketing for Freelancers Cherry Martin 8 Comments

If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.

Apple store

Upselling and Cross-Selling:  Maximising your business’s revenue and profits

7 September 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business John Cunningham 7 Comments

One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.

Business Analytics

Never make forecasts, especially about the future

28 August 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business John Cunningham 8 Comments

If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.

KFC

KFC suspends ‘finger lickin’ slogan in response to coronavirus pandemic

24 August 202024 August 2020 Marketing for Freelancers, News Not Ltd 8 Comments

KFC is temporarily dropping the ‘It’s finger lickin’ good’ slogan it has used in its advertising for 64 years and launching its first global campaign in response to the coronavirus pandemic.

SEO

How to find a suitable SEO agency

11 August 202011 August 2020 Marketing for Freelancers Not Ltd 5 Comments

If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful.

transformation

Tell me a story (about organisational transformation)

28 July 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business John Cunningham 4 Comments

When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.

Sales assistant discussing transaction with customer

The importance of communicating well with B2B sales prospects

16 July 20208 November 2025 Marketing for Freelancers Not Ltd 4 Comments

Business-to-business (B2B) sales — it’s pretty self-explanatory: they’re transactions between business, rather than transactions between businesses and consumers (B2C sales).

Designer at desk

How to market your business post Covid-19

10 July 20208 November 2025 Marketing for Freelancers, Scaling Up Your Solo Business Not Ltd 34 Comments

The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.

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