10 of Europe’s most promising technology start-ups announced

Chosen from submissions of more than 130 impressive and innovative technologies, the 10 winners will now work with some of PepsiCo’s leading brands in the U.K., including Walkers and Pepsi, to activate pilot marketing programmes, whilst receiving the support and mentorship of Highland Capital Partners, OMD, Mashable and Wired.
The 10 innovative technologies include:
TvTak, a mobile app which lets users access additional content about a TV show or commercial they’re watching, by pointing their smartphone or tablet at the TV for one second
Slingshot, a technology developed by two university students which is set to revolutionise digital commerce by allowing consumers to instantly place products in their existing online shopping baskets from any website, facebook page or mobile device, at just the tap of a mouse
ParcelGenie, the world’s first instant gift text messaging service 
Speaking at the announcement, Mitch Vidler, a 22 year old founder of winning PepsiCo10 company SDMV, which owns Slingshot, said:  “We’re thrilled to have been chosen as one of the prestigious PepsiCo10 winners. We only graduated from university last year, so it’s hard to imagine that the technology we created in our university halls will now be used by a global, leading company like PepsiCo. We can’t wait to start working with one of PepsiCo’s U.K. brands.”
Ian Ellington, General Manager for Walkers Crisps, one of the brands which will benefit from the PepsiCo10 technologies said, “I’m really pleased and excited about our final 10 – in particular the variety of different technologies our brands will get to pilot. PepsiCo10 gives us a real advantage in spotting and nurturing the real tech and digital stars of the future.”
The selected PepsiCo10 start-ups in Europe include a wide range of social commerce and mobile technologies. They are:
SDMV (Slingshot Shopping) (UK): is the work of two recent university graduates who have created a programme set to revolutionise digital commerce by allowing consumers to instantly place products in their existing online shopping baskets from any website, Facebook page or mobile device, at just the tap of a mouse
Shahmoon Ltd (UK): uses 46” HD video posters to bring big-screen advertising to small scale stores, enabling businesses to interact with passers-by, feed live information or ‘tweet’ direct to the street 
TvTak Ltd (France):  is a mobile app, which lets users access additional content about a TV show or commercial they’re watching by pointing their smartphone or tablet at the TV for one second
SoDash Ltd (UK): is a social media monitoring tool which uses Artificial Intelligence to help companies manage their brand reputations, whilst also monitoring consumer insight and responses to their brand activity
Sports Team Space (Bluefields) (UK): is a social network helping hundreds of amateur football clubs across the country easily manage their leagues, teams and subsidies online
ParcelPoke (ParcelGenie) (UK): is the world’s first instant gift text messaging service that makes sending real products to friends and family as simple as sending a text message
ChartsNow.mobi Limited (UK): is an innovative and unique mobile music service that offers consumers instant access to the most current, hit chart music 24/7 on the majority of music enabled mobile phones
Screenreach Interactive limited (Screach) (UK): offers a unique platform that allows consumers to use the smart phone as a device to create real-time two way interactive experiences with public digi-screens or the mobile device itself. For instance, using mobile phones as a controller to play a game 
Roamler BV (Netherlands):  uses a network of consumers as a mobile “workforce,” enabling them to earn rewards by performing small tasks on behalf of corporations, organisations and individuals
Waxwired Ltd (Flypost) (UK): is a location based smart phone game that lets users discover and interact in real-time with live events happening in their city
To find out more about PepsiCo10 visit www.pepsico10.com 
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