Businesses could win free BA flights with The Telegraph

TMG has partnered with BA to raise the profile of the airline’s unique concept that will offer 100 SMEs the chance to win 12 business class flights for a year as well as other partner benefits from American Express Global Commercial Card, British Airways World Cargo and Regus, plus a year’s subscription to the Telegraph.  SMEs from across the UK will be encouraged to submit their winning pitches, explaining why their business would benefit from business travel to meet clients face to face, by December 15.  Further information on how to enter the competition can be found at Telegraph.co.uk/ba.

Special reports and display content will run across The Daily Telegraph, The Sunday Telegraph and Telegraph.co.uk.  TMG will also be utilising business databases to ensure effective and thorough targeting of the SME audience.

Following the announcement of the winners the campaign will continue to follow the successful SMEs as they embark on their business trips, keeping Telegraph readers up to date with their business travel experiences and success stories.

Alison Reay, Digital and Multimedia Director, TMG said:  “We are delighted to be entering this prestigious partnership with BA to offer SMEs the chance to win business class flights and work with Telegraph Media Group across both newspapers titles, Telegraph.co.uk and our unique business database services”

Jon Tickner, Creative Solutions Manager, TMG said: “This is an exciting partnership for us and one we worked hard with ZO and BA to secure.  As a partner we understand the necessity of value and making the campaign as loud as possible across online, offline and our unique B2B database.  We know the campaign will resonate with SMEs and in turn produce some interesting market research in the area of business travel.”

British Airways Chief Executive, Willie Walsh, says: “British Airways greatly values small and medium-sized enterprises and wants to help them in the current climate. The Opportunity Grant demonstrates our continued position as a strong, supportive market leader for business travel.”

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