Richard Desmond ‘shakes’ on deal to buy Channel 5, but is that enough to seal a deal?

Desmond might need to be careful though as research just out, as part of T-mobile’s Business Sense campaign for SME owners, was entirely split down the middle when those surveyed were asked if “shaking on it” is a formal sign of an agreement.
The survey featuring over 1,500 SME owners and entrepreneurs produced such insightful findings that T-Mobile has featured them in a specifically created microsite called Business Sense, which allows users to share the most common topics and make it available for people to comment, respond and engage with the SME related audience.
The campaign has been supported by some great SME bloggers and entrepreneurs, so if you’d like to read the full research findings and also take part in the discussion go to the Business scene microsite here.
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