According to the Office of National Statistics, in 2013, a fifth of UK business turnover was generated by e-commerce sales, and this figure is increasing.
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
Live advertising sends commuters doughnut mad at Piccadilly Circus
Real-time promotions on London Underground LCD screens drive 150 per cent increase in deal transactions at Crosstown Doughnuts
Using social media for better customer service
If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.
From Social Media to Social Commerce
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
Women spend an average £460m a week online shopping
Women in the UK spend an average of £460m a week buying online, a marked increase on their male counterparts, according to statistics from the Office of National Statistics.
How to succeed with Social Media: Engage Your Base
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who spend money and encourage others to spend money.
Social Media: Are you in or out?
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for small business. In fact, as a small business owner, you can probably find any opinion you want to find, if you are looking for an excuse to support an opinion or decision of your own.
10 Digital Marketing Resolutions for 2015
In 2015, you may be taking your first steps towards getting your business online or be ready to upgrade your website so it works faster and smarter for your business. 2014 was certainly a shape shifter in digital marketing but if you’re in business in the UK, make this the year that you embrace online opportunities and really make your website work for you and your company.
Why marketing managers should be looking at SMS marketing
If you’re a marketing manager and have been contemplating SMS marketing you may be wondering what all the fuss is about.
Building an ecommerce website for your SME
How successful your online company is going to be is largely dependent on how good your website is. Here we take a look at ways to incorporate the necessary attributes which will help set your website on the path to being a resounding success.
SMEs must get better at networking, research shows
New academic research has revealed that SMEs are aware that they need to improve their ‘social capital’ through networks and connections to develop their businesses and grow, but do not know how to go about it.
Getting social media right
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels.
Detox your social media
Social media marketing can’t have failed to have made it to your list as a possible technique for marketing your small business. Maybe you’ve dipped your toes already. Or, maybe you are a complete convert already.
10 Ways to Generate More Leads on LinkedIn
It’s not hard–and may be the best 20 minutes you spend every day.
PR for SMEs
PR can be a great tool for SMEs. A positive piece of media coverage, or a story shared through social media channels, can be a cost effective and relatively quick way to promote your business to your target audience.
