Retailers prepare for a gloomy Christmas

This is especially true for small business owners, many of who may find that this Christmas hoilday period makes or breaks their business. Strategic thinking if vital if SMEs are to compete with their larger counterparts. Whilst every penny saved has an impact on a company’s bottom line, SMEs need to look further than mere cost cutting measures and prepare an intelligent marketing plan that will ensure festive success.
 
Nate Gilmore, Shipwire’s marketing specialist and retail expert, has prepared some key tips for small businesses which include the succesful use of social media, streamling ecommerce technologies and establishing your reputation through partnerships. These tips should ensure this holiday season is ho-ho-hopefully a profitable one.

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