The supply chain must source the crowd and go social

Karsten Horn, director of international sales at Inventory & Supply Chain Division at optimisation specialist INFORM, discusses why crowd sourcing will shake up business processes in 2012. He also explains why the supply chain must be prepared to become more ‘social’ with its operations, in order to drive competitive advantage and thrive in the long-term.

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Online Video Marketing: The Small Business Strategy Guide

‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.

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Why should your business join the Twitterati?

Around a year ago, l noticed that a few business owners dipped a tentative toe into the world of twitter.

Many then didn’t quite know what to do with it, tweeted a few random things and then decided it wasn’t right for their business and didn’t seem that useful.

Maybe it was more for celebs to tell the world about what they are up to.

Some decided that it was all about people who thought the world wanted to know their opinions on things the whole time *yawn*.

However, other businesses have been using it a lot.

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Wanted – alternatives to sport and challenge-based charity sponsorship

For years now, raising money for charity by taking part in a sport-related event or challenge has been de rigeur.

I think it’s time for change. We should look to the business world for inspiration on how to raise money for charity by giving people who sponsor something back.

The feel-good factor that comes from sponsoring people doesn’t really cut it in a time of recession when we’re all watching the pennies.

If people sponsor something, they should get something in return, even if it’s having their car washed or their lawn mowed or receiving some baked treats. I think it’s time to re-think the current charity sponsorship model.