Category: Marketing for Freelancers

It’s the one thing that sets you and your company apart from the rest, gives you a unique edge over rivals and can even help you win new clients

The Europe wide advertising network Amscreen, chaired by Lord Sugar is launching a new platform set to make waves in the advertising industry as you can see who reads your adverts.

LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.

Whether your company sells garden furniture, widgets, or training sessions, social media can really transform your business and it isn’t as hard as you think to master.

Designing in-house magazines is an art form, just like any other form of creativity. Like drawing, playing an instrument or writing a novel, the most outstanding results come when talent is combined with a genuine study of the craft.

From low overhead costs to managing your own time, there are many advantages to running a business from home.

For any small business owner, gaining new clients and winning new contracts is vital for success.

Can’t close the sale? The questions that pay big dividends are power questions. They are friendly, they help you sell, and they don’t pressure the customer. Use these five questions with prospective customers, and you’ll see immediate results. Try a few of these simple low-pressure questions.

Amy Taylor, Search Analyst at QueryClick, looks at making the most of social media whilst avoiding the pitfalls.

From ‘Chicken Maharaja Macs’ in Indian McDonalds to ‘Green Tea Frappuccino’ in Japanese and Chinese Starbucks, brands are increasingly inventing more products that are adapted to local tastes to succeed Internationally.

Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.

Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.

Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.

Surprisingly, the best price and best value is at the bottom of the customer’s priority list. See what’s at the top.

Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.