Made a major flub in front of the whole world on social media? Here’s how to respond.
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
Why Buying British Could Drive Traffic to your Website
Local businesses miss out on potential website traffic by choosing hosting providers based in other parts of the world
The peril of ‘showrooming’ as high streets become research base for internet sales
Have you ever seen something you wanted in a shop, tried it, checked the price online on your smartphone, found it was cheaper, and walked out? Welcome to the world of “showrooming”.
Virtual Assistant who complained about alleged late payment on Twitter faces £150,000 lawsuit
A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.
Why you shouldn’t put marketing at the top of your list
Many businesses see the task of marketing as generating leads for salespeople to follow-up. I suspect this is because people have a picture of a sales funnel or sales pipeline in their minds
Top 5 Twitter Apps to Replace TweetDeck
In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.
Marketing costs for SMEs nearly reach £24,000 a year
The average SME spends £23,810 a year on marketing and given the prominence of smart devices, just under half of those questioned say mobile forms part of that outlay. However, only 8 per cent have a mobile optimised website with a further 10 per cent looking to invest in this space this year.
How Much Should You Spend on Marketing?
Deciding how much you should spend on marketing is a big question not only for small firms but those with sales and marketing departments. Fergus Gloster, managing director EMEA of marketing software company Marketo investigates.
Future of Advertising: Local & Mobile
The amount spent on local advertising will increase 12.3 percent and the amount spent on digital advertising will double by 2017, according to a new study.
Keeping Control of ‘His Master’s Voice’: A lesson in Social Media management
After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.
The new rules for marketing
What works today is the exact opposite of what worked a decade ago.
4 Inexpensive & Effective Local Advertising Ideas
Advertising does not have to be expensive in order to be effective. There are a number of very affordable advertising techniques that can bring you additional business without costing you a fortune.
Only twenty per cent are focused in meetings – The rest, they’re Tweeting & surfing
Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.
The Importance of Individuality (featuring ‘that’ Meerkat!)
Many companies appreciate the benefits that branded merchandise can bring. By printing their logos and slogans on popular items such as t-shirts, baseball caps and keyrings, they can increase awareness of their brand and promote their company to a wider audience.
Guide to media barter
Media barter is fast becoming the smart way for marketers to deliver efficiencies on their marketing spend. But how does it work and what can it deliver for your business? Frances Dickens , CEO of the Astus Group, the UK’s largest media barter company, explains:
