According to latest figures from ZenithOptimedia, 2015 is set to be the year that spend on internet advertising will overtake the combined newspaper and magazine ad spend globally.
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
How the Sharing Economy can grow your brand for free
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark contrast to the hyper consumption trends of the boom years.
5 tips for training new salespeople
If you want a strong sales team, you need to give your new hires some TLC
How to start B2B conversations on social media
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.
HMV staffer claims responsibility for tweeting mass sacking
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.
Advertising online should be simple, not complex
Online advertising promises small and medium sized businesses control and customisation, but the reality is that they are confronted with complexity. Online ad expert Sean Riley, CEO of Ad Dynamo – which provides a straightforward one-price-for-all ad system – argues the need for a new simplicity.
Do's & Dont’s: Points to Consider When Writing Business Bios for Social Media
So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the networks cropping up across the web, but what does your bio tell potential customers?
Retailers have no Alternative but to adapt to multi-channel retail
The recent decline of the once dominant electrical chain store Comet has prompted many questions about the future of retail, in particular that of high-street stores.
UK marketers waste £2.5bn annually
UK marketers are wasting billions of pounds by relying on gut instinct and guesswork rather than data and rational decision-making, according to a new study by marketing software firm marketingQED.
The advent of Customer Engagement Marketing
We went through a recession, and while we weren’t looking, the world of marketing changed. We discovered as an industry that making certain that marketing governance is based on sound principles is critical in a recession. Felix Velarde, Managing Director of the CRM agency, Underwired explains.
The number one marketing mistake that small businesses make
Marketers need to inject a bit of this into their efforts to catch the most customers.
Are you using your existing customers to drive sales?
Dan Kennedy famously said “It’s infinitely easier and always more profitable to work at increasing the purchasing of your satisfied customers than it is to go out and add new ones”… I’d add that it’s also infinitely smarter and more effective to use your existing clients to help you find new ones.
Deadly Sins of Writing Your Own Ads
Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.
How to achieve marketing and PR standout in a crowded marketplace
“If you keep on doing what you’ve always done you’ll keep on getting what you’ve always got.”
Don’t waste money on marketing
In the current economic climate, financial directors are saying “Stop spending!” and marketing directors are saying “Spend more!” So who is right? Deborah Porter of Essential New Media and Sharon Stevens-Cash of Essential Marketing Solutions, explain how to ensure you don’t waste precious marketing budgets.
