Using a professional market researcher can be beneficial for some small businesses. Here is how to get the most out of their services
Category: Marketing for Freelancers
Build your personal brand and grow your business with marketing strategies, social media tools and low-cost promotion ideas.
The 10 sales tactics which lose you business
These mistakes when trying to make a sale for your business seem to be shockingly common. Make sure you’re not guilty of any of them as they could well be costing your business thousands of pounds every month.
Did Waitrose get it right with social media campaign
Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?
Twitter campaigns can be loud but must be clear
Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has been no exception. Gavin Matthews, head of retail at Bond Pearce explains however as with all innovations, problems have arisen.
Social Media Privacy Ignored By One Third Of Job Hunters
One third of job hunters don’t think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to a new survey.
The 5 most common marketing mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.
2 Little Words to Close More Sales
Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here’s how.
Pinterest is now open to the public
The third most visited social media site finally stops requiring an invite.
Relentless social media use a ‘turn off’ for businesses
Small companies could be losing sales and damaging their reputation by bombarding potential customers with their “relentless” use of social media, according to a business networking organisation.
Advertisers are turning off men & women
Advertisers are alienating men and women because they continue to use outdated gender stereotypes in their advertising, new research has found.
Small businesses need help evaluating social media marketing success
Research indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.
O2 extends Priority Moments app to give SMEs a marketing boost
O2 has extended its Priority Moments service to small businesses, with companies able to tailor offers to the operator’s 23m customers.
Employees spend more time on social networks at work than home
A survey by a money saving website in the UK has revealed that many British companies could be paying their employees to go on Facebook, Twitter and other social networking sites without their knowledge, as UK adults spend more time on social networks at work than they do at home and in their free time.
The Reputation Game: The principles of handling & avoiding a potential crisis
Maintaining a positive reputation is the primary objective and desired result for every business and given issues in the last week for both telecoms company O2 and security firm G4S the failure to deal with a situation in the right way could mean a big price to repair and rebuild the trust they once had with their customers.
Deborah Meaden set to support Best of Britannia
The entrepreneur and star of ‘Dragons’ Den’ has committed her support for this year’s launch of ‘BOB: Best of Britannia’ – a brand statement event which will showcase iconic and emerging British companies that design and/or manufacture in the UK.
