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Customer Understanding? Just Ask

Organisations are looking to exploit the benefits of SEO and SEM investment by creating a relevant, responsive online experience that reflects the individual needs of each customer to drive engagement, loyalty and revenue. But while complex analytics, segmentation and data gathering exercises are undoubtedly improving the way information is presented back to customers based on their activity, customer profiles are still essentially guesswork.

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How SMEs can boost their business with an injection of fresh ideas and talent

SMEs are being touted as the saviours of the British economy and with Xavier Rolet, CEO of the London Stock Exchange Group recently stating that Britain’s growth is going to come from SMEs, who now account for one third of UK gross value added – this view is becoming firmly ingrained in the heads of many politicians, analysts and the media.